Creation and Implementation Steps

Viant pixels can be implemented through a JavaScript or image tracking code.

JavaScript  Image Tracking Code
This is the preferred implementation method given it allows Viant to provide more insights to advertisers, such as age, gender, online behaviors and more. By default IMP provides clients with JavaScript based pixels given the amount of insights they can provide, but this method does not work in all environments, such as in non-javascript pages. 

 

Viant pixels can be implemented on websites, emails or placed within advertising creative. To add an image tracking code to your creative, please reach out to your account manager.

To add a JavaScript pixel from Viant’s Identity Management Platform follow these steps:

  1. Navigate to  Sources  dashboard within the Identity Management Platform
  2. Click  Add New Source button
  3. Select pixel type (‘Website Visitors’, ‘Email Opens’ or ‘Conversions’)
  4. Create name for new pixel
  5. Select pixel parameters desired or required for measurement
  6. Copy the Tracking Code, which is the actual pixel code to be implemented, and paste into any code editing software such as notepad.
  7. Replace placeholder parameters with the proper macros from your 3rd party providers (such as mailchimp for email)
  8. see the below steps specific for each pixel
Website Pixel
  1. Copy the pixel updated with the correct macros and paste into your website.

     The pixel should be placed in the body of the page when you want to re-target based on certain pages visited. We recommend inserting the pixels on the bottom of your page or email for added ease and efficiency; to do so, find the closing </body> tag and insert the pixel code right above it.

    Please Note:

    this option can be used when you want to retarget users who have visited certain pages on your site. To do so, place the pixel code on the page or pages you would like to create an audience from, such as website converters you would place the code on any of your 'Thank You' or 'Order Confirmation' pages.

    If you would like to have the pixel implemented across your site, you can place the pixel in the <head> section of your website.

  2. Log back into the IMP and check your website pixel to be sure that the status bar at the top of the page has changed to 'Tracking'. This can take up to 12 hours.
Conversion Pixel
  1. Copy the pixel updated with the correct macros and place the pixel in the <body> section of your "Thank You" or "Order Confirmation" page to track engagement and sales. Viant recommends inserting pixels on the bottom of your page for added ease and efficiency; to do so, find the closing </body> tag and insert the pixel right above it.
  2. Log back into the IMP and check your website pixel to be sure that the status bar at the top of the page has changed to 'Tracking'. This can take up to 12 hours.
Email Pixel
  1. Copy the pixel updated with the correct macros and place the pixel in the <body> section of your email so you can track and target your email subscribers based on email opens. Viant recommends inserting pixels on the bottom of your page for added ease and efficiency; to do so, find the closing </body> tag and insert the pixel right above it.
  2. Log back into the IMP and check your website pixel to be sure that the status bar at the top of the page has changed to 'Tracking'. This can take up to 12 hours after your email has been sent.

    Please Note:

    we suggest that you test the implementation of the pixel on an internal test email to make sure the pixel has been implemented correctly before adding to your outbound email marketing campaign.