Display

Standard Display
Leaderboard
    

Dimensions: 728 pixels by 90 pixels

Max File Size

  • Static: 50K
  • Flash & HTML5: 200K
Display Notes

Viant accepts the following formats for all of our display units: JPG, PNG, GIF, SWF, HTML5 or Javascript. For HTML5 ads, please be sure that Flash content and Flash fallbacks (SWF and FLVs) are not included within the creative.

Medium Rectangle
  Desktop_-_Display_-_Medium_Rectangle.png  

Dimensions: 300 pixels by 250 pixels

Max File Size

  • Static: 50K
  • Flash & HTML5: 200K
Wide Skyscraper
  wide_skyscraper.png  

Dimensions: 160 pixels by 600 pixels

Max File Size

  • Static: 50K
  • Flash & HTML5: 200K
Flash Notes

For Flash units, please be sure to use version 8 or newer, it is designed in 18 FPS (frames per second), and include a back-up JPG, PNG, or GIF. A clicktag is required on all Flash units and must be in all lowercase (example below).

ActionScript 2.0 EXAMPLE:
    on (release) {getURL(clicktag, “_blank”);}
ActionScript 3.0 EXAMPLE:
    public var _url:String;
    function frame1()
        { this._url = “”;
        if (LoaderInfo(root.loaderInfo).parameters.clicktag)
        {this._url = LoaderInfo(root.loaderInfo).parameters.clicktag; } return; }
    public function handleMouse(param1:MouseEvent) : void
        { navigateToURL(new URLRequest(this._url), “_blank”); return; }
				
Mega Wide Skyscraper
    

Dimensions: 300 pixels by 600 pixels

Max File Size

  • Static: 50K
  • Flash & HTML5: 200K
Half Page Ad
    

Dimensions: 600 pixels by 400 pixels

Max File Size

  • Static: 50K
  • Flash & HTML5: 200K
Animation Notes

All creatives mus have:

  • A max loop of five times
  • Only fifteen seconds of animation
  • User initiated audio
  • Close button available
  • A five panel maximum
Rich Media Expandable
Leaderboard
    

Dimensions

    • Initial: 728 pixels by 90 pixels
    • Expanded: 728 pixels by 270 pixels
    • Direction: Expands down

Max File Size

    • Initial: 200K
    • Expanded: 300K
Medium Rectangle
    

Dimensions

    • Initial: 300 pixels by 250 pixels
    • Expanded: 500 pixels by 250 pixels
    • Direction: Expands left or right

Max File Size

    • Initial: 200K
    • Expanded: 300K
Wide Skyscraper
    

Dimensions

    • Initial: 160 pixels by 600 pixels
    • Expanded: 300 pixels by 600 pixels
    • Direction: Expands left or right

Max File Size

    • Initial: 200K
    • Expanded: 300K
Pushdown
    

Dimensions

    • Initial: 970 pixels by 66 pixels
    • Expanded: 970 pixels by 415 pixels
    • Direction: Expands down

Max File Size

    • Initial: 200K
    • Expanded: 300K
Animation Notes

Please see notes in the Standard Display section.

Third-Party Ad Servers

For display and rich media, Viant works with the following SSL-compliant ad servers:

  • Atlas 
  • Celtra
  • Contobox
  • Datalogix
  • DoubleClick
  • EyeWonder
  • Flashtalking
  • Interpolls
  • MediaMind/Sizmek
  • Mediaplex
  • Nexac
  • PointRoll
  • Spongecell
  • Tumri

Viant supports most third-party ad servers and accepts iFrame and JavaScript tags.

Advertising Option Icon
  • Dimensions: 77 pixels by 15 pixels
  • Design: rounded lower left corner radius of 8 pixels
  • Placement: top right corner of creative