Smart TV

Pre-Roll Video


  • .mp4
  • .mov

Min. Resolution: 1280 x 720 pixels

Aspect Ratio: 16:9

*854x480 or 1024x576 standard definition video is accepted only at 16:9 aspect ratio


  • Format: AAC
  • Sample Rate: 44.1 or 48kHz
  • Sample Size: 16-bit
  • Channels: Stereo (L R)

Compression: H.264

Target Bit-Rate: At least 2.5 Mbps for 720p

Frame Rate: 23.976, 24, 25, 29.970, or 30 FPS

Please Note:

The VAST response should include two MP4's - one low-resolution (1280x720), and one high-resolution (1920x1080).

For Example

<MediaFile id="1" delivery="progressive" type="video/mp4" bitrate="1000" width="1280" height="720">
   <MediaFile id="2" delivery="progressive" type="video/mp4" bitrate="5000" width="1920" height="1080">
Native Advertising

Format: .png


  • 728x90
  • 1400x200
Apps Screen

Format: .png


  • 500x160
  • 728x90
Home Screen

Format: .png


  • 300x250
  • 360x232
  • 412x212
Volume Control

Format: .png


  • 728x90
  • 860x90

Only Available in the US

Tracking & Click Functionality
  Dimensions Completion Rate Impression Tracking Click Tracking Click Functionality
Pre/Mid Roll  1280x720  Yes Yes -- --
Power-On  728x90 --  Yes  Yes** Click-to-video or microsite**
 1400x200 -- Yes -- --
Home Screens  300x250 -- Yes  Yes Click-to-video or microsite
 412x212 -- Yes Yes Click-to-video or microsite
360x323 -- Yes  Yes  Click-to-video or microsite
App Screens 500x160 -- Yes  Yes Click-to-video or microsite
728x90* -- Yes -- --
Volume Control 728x90* -- Yes  -- --
860x90 -- Yes -- --
Additional Notes
  • Third-party tracking is supported on Smart TV.
  • Up to four third-party 1x1 pixels can be appended to each creative, however JavaScript pixels are not supported.
  • Smart TV does not support traditional click-through URLs, however custom microsites are available as an option.

*Actual on-screen size of 728x90 is up-scaled by a factor of 1.8

**Click functionality for Power-On ads is available on 2014 models or newer