Transitioning campaigns from one platform to another can be a daunting task. Viant created the tools you need to make a seamless transition and minimize business or campaign disruption.
In order to transfer campaigns over to Viant, traders must get the needed details from MediaMath and either transfer it into the Spreadsheet Editor templates to upload or work with your Viant Account Representative.
The three levels of required information from MediaMath are:
- Campaign Details
- Strategy Details
- Creative Assets
Campaign Details
To get the required details of a campaign there are two approaches based on the version of the platform being used:
- Legacy versions of the platform: Export a PDF file containing all the relevant information
- The latest version of the platform: download a summary of the campaign
Campaign Export Definitions
| Campaign Details | Definition |
|---|---|
| Campaign Name | Name of the associated campaign |
| Managed by | The entity or individual is responsible for overseeing and handling the campaign |
| Time Zone | The geographical region's time reference used for scheduling and tracking campaign activities |
| Campaign Type | The classification or category of the advertising campaign (e.g., display, search, video) |
| Advertiser | Name of the associated Advertiser |
| Budget Details | Definition |
| Currency | Selected currency in which payments are made (3-letter format, e.g. USD. See Advertiser Set Up for supported currencies) |
| Start Date | Date the campaign is scheduled to begin |
| End Date | Date the campaign is scheduled to end |
| Monetary Budget | The allocated funds in monetary terms for the campaign |
| Impression Budget | The predetermined number of ad impressions to be served during the campaign |
| Any Future Flight | Yes/No - Expected future flights for said campaign |
| Optimization Details | Definition |
| Goal | Impressions, Clicks, Actions, Video Completions, Viewable CPM |
| Goal Value | The quantifiable value associated with achieving the campaign goal |
| Monetary Pacing | The strategy or approach used to control the expenditure of monetary funds over the course of an advertising campaign to ensure it stays within the allocated budget |
| Daily Cap | The maximum limit set on the number of impressions, clicks, or spend per day for an advertising campaign |
| Impression Pacing | Yes/No - Daily pacing governed by Impressions overspend |
| Minimize Ad Collisions | The process of reducing or avoiding instances where multiple ads from the same advertiser appear on a webpage simultaneously, which can negatively impact user experience |
| Campaign Frequency Cap | The predetermined limit on the number of times an individual user or Household is exposed to a specific ad or campaign within a defined time period |
| Bid on Cross-Device | Yes/No - The practice of placing bids for ad impressions across various devices (e.g., desktop, mobile, tablet) to reach and engage users across different platforms |
| Margin | The difference between the cost of advertising and the revenue generated from it, representing the profit or mark-up earned by the advertiser or agency |
| Measurement Details | Definition |
| Attribution Source | The method or platform used to attribute conversions or actions to specific advertising touchpoints |
| Merit Pixel | A tracking pixel or code snippet placed on a website to collect data and track user interactions, often used for conversion tracking and optimization purposes |
| Post-Click Window | The specified time duration after a user clicks on an ad during which subsequent conversions or actions are attributed to that click |
| Post-view Window | The designated time period after a user views an ad without clicking during which subsequent conversions or actions are attributed to that view |
| Post-View Discount Rate | A rate or percentage applied to conversions or actions that occur within the post-view window to account for potential decreased attribution value compared to post-click conversions |
| Repeat Merit Events | The evaluation or assessment of campaign performance metrics, such as conversions or viewability, after an ad bid has been made and the impression has been served |
| Post-Bid Measurement | The evaluation or assessment of campaign performance metrics, such as conversions or viewability, after an ad bid has been made and the impression has been served |
| Site List Details | Definition |
| Site List Link | If a site list is needed, a link to any file document with open access |
| Advanced Settings | Definition |
| Advanced Settings | Any advanced settings required on the campaign |
Strategy Details
A thorough and detailed process is essential in order to gain a comprehensive understanding of strategic insights within a campaign.
To get details at the strategy level:
- Navigate to each individual strategy within the platform
- Then select the Edit function and proceed to the Summary section
- Download the summary of the strategy as a PDF file
Strategy Export Definitions
| Strategy Details | Definition |
|---|---|
| Advertiser | Name of the associated Advertiser |
| Campaign Name | Name of the associated campaign |
| Strategy Name | The classification or category of the advertising strategy |
| Channel | The specific platform or medium through which the advertising strategy is executed (e.g., CTV ads, display ads, Video ads, DOOH media ads) |
| Strategy Type | The classification or category of the advertising strategy (e.g., brand awareness, lead generation, remarketing) |
| Supply Type | The type of ad inventory or media supply used for the advertising strategy (e.g., direct publishers, Open RTB, Deals .ect) |
| KPI(Goal Type / Value) | Key Performance Indicator, which represents the specific metric or goal type and its corresponding value that the advertising strategy aims to achieve (e.g., conversion rate of 5%) |
| Enable Optimization | Yes/No - A setting that allows for automated optimization of the advertising strategy based on performance data and predefined rules |
| Min Bid CPM | The minimum cost per thousand impressions (CPM) that the advertiser is willing to bid for ad placements in the strategy |
| Max Bid CPM | The maximum cost per thousand impressions (CPM) that the advertiser is willing to bid for ad placements in the strategy |
| Frequency Cap | The maximum number of times an individual user or Household can be exposed to an ad within a specified time period in the strategy |
| Campaign Budget | The total allocated funds or budget for the entire advertising campaign |
| Daily Spend | The maximum amount of money that can be spent per day for the advertising strategy |
| Start Date & End Date | The designated dates when the advertising strategy begins and concludes within the overall campaign timeline |
| Supply Details | Definition |
| Safe Supply Controls | Measures or settings implemented to ensure brand safety and prevent ads from appearing in inappropriate or undesirable environments |
| Targeting Details | Definition |
| Supply | The specific sources or publishers from which the ad inventory is obtained for the advertising strategy |
| Audience | The target audience segments or specific characteristics that the advertising strategy aims to reach |
| Contextual | The contextual targeting parameters or criteria used to display ads in relevant content or web pages |
| My Data | The advertiser's proprietary data, such as first-party customer data or CRM data, used for audience targeting or personalization in the advertising strategy |
| Site List | A list of specific websites or domains where the advertiser wants the ads to be displayed as part of the strategy |
| Location | The geographical targeting parameters or specific locations where the advertising strategy aims to reach users |
| Day Part | The specific time periods or hours of the day when the advertising strategy is scheduled to be active or visible |
| Technology | The technological features or capabilities utilized in the advertising strategy (e.g., retargeting, geotargeting, dynamic creative optimization) |
| Video/Audio | The inclusion of video or audio components in the advertising strategy, such as video ads or audio ads |
Creative Details
The process to obtain creatives from MediaMath is unfortunately a manual process.
- If working with a third-party ad server, ticketing system, or other resource, refer to the 3rd-Party Creative setup article with bulk upload instructions. Or check with your Viant Account Representative for any alternative onboarding options that might be available.
- If using DSP-hosted creative assets, work with your Viant Account Representative on next steps.
Creative Details Definitions
| Creative Details | Definition |
|---|---|
| Advertiser | Name of the associated advertiser |
| Campaign | Name of the associated campaign |
| Creative Count | The total number of unique ad creatives used in an advertising campaign or strategy. |
| Creative ID | Associated Creative ID if 3rd Party hosted |
| Creative Name | Associated creative name |
| Impression Trackers | 3rd Party Impression Tag |
| Click Trackers | 3rd Party Click Tag |
| Creative Tags | 3rd Party Creative Tag |
MediaMath to Viant Translation Key
In order to transition from the MediaMath exported fields to Viant Spreadsheet Editor fields, refer to the below translation for the corresponding field.
Campaign Details
| Viant | MediaMath |
| Campaign | Campaign |
| Campaign Name | Campaign Name |
| Start Date | Start Date |
| End Date | End Date |
| Lifetime Budget | Monetary Budget |
| Impression Cap | Impression Budget |
| New Flight | Any Future Flight |
| Auto-Budget | Monetary Pacing |
| Fixed Budget - Max Daily Budget | Daily cap |
| Daily Impression Cap | Impression pacing |
| Frequency Cap | Campaign Frequency Cap |
Order Strategy
| Viant | MediaMath |
| Order | Campaign |
| Optimization Goal | Goal |
| Goal Mode | Goal Value |
| Associated Conversion Events | Measurement |
Order Details
| Viant | MediaMath |
| Order | Strategy |
| Order Name | Strategy Name |
| Channels | Channel |
| Optimization Goal | Enable Optimization |
| Min CPM Bid | Min Bid CPM |
| Max CPM Bid | Max Bid CPM |
| Frequency Cap | Frequency Cap |
| Lifetime Budget | campaign budget |
| Fixed Budget - Max Daily Budget | Daily Spend |
| Start date & End date | Start date & End date |
| Dayparting | Day Part |
| Channels | Video/Audio |
Line Details
| Viant | MediaMath |
| Line | Strategy |
| Quality | Safe Supply Controls |
| Inventory | Supply |
| Data | Audience |
| Context | Contextual |
| Data | My Data |
| Inventory | Site List |
| Location | Location |
| Device/Media | Technology |
| Daily Impression Cap | Impression pacing |
| Frequency Cap | Campaign Frequency Cap |
Questions?
Reach out to your Viant Account Representative with any questions or for next steps.