Overview

Adelphic is a leading people-based DSP that powers Viant's media execution and provides enterprise-ready, self-service solutions for agencies, brands and other large media buyers to make meaningful omni-channel engagements with consumers across all devices and formats including CTV, DOOH and Audio.

For more information, please visit the Adelphic Knowledge Base.

Adelphic's platform is built upon the following pillars:

Forecasting

Plan ahead with an advanced tool that uses historical bid request data to provide insight into available inventory based on desired targeting tactics such as:

  • Pre-bid Ad Quality Segments from IAS, DV, and Grapeshot
  • Location Segments from Factual, GroundTruth and other partners
  • Supply Partners across all channels
Campaign Setup

Fluidly execute deterministic cross channel campaigns using a variety of quality data and inventory partners to reach your audience. In addition to standard channels and formats, learn more about integrations for:

  • Connected TV
  • Native
  • Digital Out-of-home (DOOH)
Performance Metrics

Quickly measure and optimize campaigns by leveraging powerful insight into key performance indicators (KPIs) directly within platform reports. Platform integrated tools include:

  • Performance Matrix
  • Report Builder
  • IAS Ad Quality Reporting
Publisher Marketplace

Gain access to premium KPI-driven inventory packages curated by Adelphic’s industry experts or activate pre-negotiated proprietary deals made directly with an inventory supplier. Learn how to setup and target:

  • Adelphic Deals
  • Client Deals
Identity Management Platform (IMP)

Easily move between the Adelphic platform and the IMP with unified login credentials to quickly create and activate segments.

For more information on the tools available in the IMP, visit this page.

Data Analytics Platform (DAP)

Easily move between the Adelphic platform and the DAP with unified login credentials when advanced multi-touch attribution and closed-loop ROI reporting is enabled.

For more information on the tools available in the DAP, visit this page.