Adelphic is a leading people-based DSP that powers Viant's media execution and provides enterprise-ready, self-service solutions for agencies, brands and other large media buyers to make meaningful omni-channel engagements with consumers across all devices and formats including CTV, DOOH, Audio and more.

For more information, please visit the Adelphic Knowledge Base.

Adelphic's platform is built upon the following pillars:


Plan ahead with an advanced tool that uses historical bid request data to provide insight into available inventory based on desired targeting tactics such as:

  • Pre-Bid Ad Quality Segments from IAS, DoubleVerify, and Grapeshot
  • Location Segments from Factual and other partners
  • Supply Partners across All Channels
Campaign Setup

Fluidly execute deterministic cross channel campaigns using a variety of quality data and inventory partners to reach your audience. In addition to standard channels and formats, learn more about integrations for:

  • Audio
  • Connected TV
  • Digital Out-of-Home (DOOH)
  • Display
  • Native
  • Programmatic Linear TV
  • Video
Performance Metrics

Quickly measure and optimize campaigns by leveraging powerful insight into key performance indicators (KPIs) directly within platform reports. Platform integrated tools include:

  • Report Builder
  • IAS Ad Quality Reporting
Publisher Marketplace

Gain access to premium KPI-driven inventory packages curated by Adelphic’s industry experts or activate pre-negotiated proprietary deals made directly with an inventory supplier. Learn how to setup and target:

  • Adelphic Deals
  • Client Deals
Identity Management Platform (IMP)

Easily move between the Adelphic platform and the IMP with unified login credentials to quickly create and activate segments.

For more information on the tools available in the IMP, visit this page.

Advanced Reporting

Easily move between the Adelphic platform and Advanced Reporting with unified login credentials when advanced multi-touch attribution and closed-loop ROI reporting is enabled.

For more information on the tools available through Advanced Reporting, contact your account representative.