Leveraging the Viant Data Analytics Platform (DAP), seamlessly move from insight to action with advanced attribution and closed-loop ROI reporting that integrates both online and in-store activity.
See the reporting suite breakouts below for more information on each suite of reports:
With Cross Channel reports, you can analyze how cross device and cross channel campaigns impact offline sales and other KPIs.
- TV vs Digital
The Multi-Touch Attribution suite gives you the flexibility to report on six different attribution models, ingest both offline and online files, and see customer purchase pathways to gain a holistic view of your advertising strategy.
With Viant’s TV suite, you can analyze the impact television advertising has on actual offline sales, by either ingesting your own sales data, or using any of our integrated partners.
- Time Spent
With the Foot Traffic Attribution suite, you can analyze the impact your ad campaigns have on driving visits to a physical location.
- Foot Traffic Attribution