Overview

Leveraging the Viant Data Analytics Platform (DAP), seamlessly move from insight to action with advanced attribution and closed-loop ROI reporting that integrates both online and in-store activity.

See the reporting suite breakouts below for more information on each suite of reports:

Cross Channel

With Cross Channel reports, you can analyze how cross device and cross channel campaigns impact offline sales and other KPIs.

Reports Available
  • Delivery
  • TV vs Digital
Multi-Touch Attribution

The Multi-Touch Attribution suite gives you the flexibility to report on six different attribution models, ingest both offline and online files, and see customer purchase pathways to gain a holistic view of your advertising strategy.

Reports Available
  • Pathways
  • Models
  • Impact
  • ROI
TV

With Viant’s TV suite, you can analyze the impact television advertising has on actual offline sales, by either ingesting your own sales data, or using any of our integrated partners.

Reports Available
  • Programming
  • Daypart
  • Geography
  • Device
  • Time Spent
Foot Traffic Attribution

With the Foot Traffic Attribution suite, you can analyze the impact your ad campaigns have on driving visits to a physical location.

Reports Available
  • Foot Traffic Attribution