Identity Management Platform

The Viant Identity Management Platform (IMP) allows you to sync customer data, build custom audiences, effectively extend target audiences and understand audience insights seamlessly within a cloud-based, on-demand platform.

Introducing Viant's identity-based data management platform, the Identity Management Platform.

Discover the benefits of leveraging the IMP to enhance your marketing strategies:

Identity Management Platform Tools


High match rates and a simple interface for uploading 1st party audiences, all at no cost

Audience Builder

Explore Viant’s data segments sourced from our key deterministic data partner integrations which span across multiple verticals

People-Based Lookalikes

Easily extend audiences using Viant’s lookalike tool to generate quality scale that mirrors your most loyal customers or best performing segments 

Audience Insights

Know your customer by unlocking robust audience insights in real time for an understanding of your customers’ known attributes such as the shows they watch, vehicles they own, or products they buy. Receive this detailed view based on your 1st party data or customized audience builder segments