Version 1.9.7


The MTA Pathways report has two updates:

  1. The Channel graphs are now customizable to provide better insights into how often all channels occur in the campaign
  2. New filter has been added "Website in Pathways”. Selecting the website excluded and included options will show conversions that occurred directly from digital ads. By default, the website only option is deselected

The Foot Traffic report now shows “Attributable Impressions” rather than “Impressions,” clarifying that this value represents the total attributable impressions across all media channels that have been mapped to Viant's people-based device graph. This definition applies to any section that shows impressions or uses impressions for a calculation