Version 1.9.8 - IMP
New data providers have been added to audience builder within the IMP. These providers include Datalogix, Dun & Bradstreet, and Polk IHS.
Datalogix – Datalogix (DLX) aggregates and provides insights on over $2 trillion in consumer spending to deliver purchase-based targeting. They have a large assortment of auto in-market segments sourced from Polk alongside more CPG shopper categories to help fill current gaps in key verticals.
Dun & Bradstreet – Dun & Bradstreet (D&B) is the world’s leading source of commercial data, analytics and insight on businesses. Their global commercial database contains more than 240 million business records. They transform commercial data into valuable insight by leveraging their proprietary, lifetime issued D-U-N-S number, a unique identifier for a business that is a considered the standard with major entities including the U.S. Government as well as large global corporations. These D&B data identifiers are the foundation of their global solutions that customers rely on to make critical business decisions. Leveraging approximately 700 attributes, they are able to maintain a deep understanding of every role and business behavior within a company. Rigorous collection and quality assurance processes result in a set of 100% deterministic business data, all owned by Dun & Bradstreet.
Polk IHS - With 20 years of historical purchase data and over ~700 data sources mapped to 120 million U.S. households, Polk (IHS Markit) has built deep learning, Polk Total Market Predictor (TMP) models that utilize artificial intelligence to predict future automotive buying behavior to drive actual purchases – now, and down the road.