Advertiser Guidelines

This page outlines advertiser guidelines and restrictions when running ads across Viant’s Demand Side Platform, powered by Adelphic.

Creative Guidelines:

  • Creatives must clearly include advertiser’s logo and/or trademark.
  • Creative functionality purposely designed to deceive or mislead users is not allowed.
  • Creative must contain a clear call to action and associated landing pages must be defined.
  • Highly annoying elements including flashing, clashing colors or poor resolution images it not recommended.

Sensitive Categories:

Please consult with your Account Strategist or Sales Representative prior to executing advertisements that contain the below sensitive categories:

  • Alcoholic beverages
  • Gambling: online, physical location casinos, lotteries and other games of chance
  • Pharmaceuticals
  • Political ads
  • Financial services
  • Weapons, including guns or knives
  • Cannabis
  • Tobacco/vape
  • Health conditions or treatments
  • Sexual orientation

Prohibited Content:

To help ensure our users have the best experience we forbid the following ad content:

  • Obscene or vulgar language
  • Nudity or violence
  • Provocative imagery that is displayed in a suggestive manner
  • Misleading or deceptive content
  • Content that promotes pay-per-call services
  • Hate speech
  • Discriminating content intended to be threatening or harassing to any protected groups
  • Content that contains any downloadable, malicious, or invasive elements
  • Linking directly to websites or apps that contain any of the prohibited content as defined in this document
  • Content that encourage directly or indirectly infringement on the rights of others, including intellectual property rights
  • Content that contains non-functional elements
  • Rotation of multiple undisclosed advertisement through a single ad placement
  • Advertisements that contain technology that infringes upon the Adelphic Privacy Policy.
  • Advertisements that contain auto-redirects, auto-downloads, or auto-refresh
  • Advertisements that place excessive or harmful stress on the user’s system resources with the invention of crypto-mining