Advertiser Guidelines

This page outlines advertiser guidelines and restrictions when running ads across Viant’s Demand Side Platform, powered by Adelphic.

Creatives must clearly include advertiser’s logo and/or trademark.
Creative functionality purposely designed to deceive or mislead users is not allowed.
Creative must contain a clear call to action and associated landing pages must be defined.
Highly annoying elements including flashing, clashing colors or poor resolution images it not recommended.

Please consult with your Account Strategist or Sales Representative prior to executing advertisements that contain the below sensitive categories:

Alcoholic beverages
Gambling: online, physical location casinos, lotteries and other games of chance
Pharmaceuticals
Political ads
Financial services
Weapons, including guns or knives
Cannabis
Tobacco/vape
Health conditions or treatments
Sexual orientation

To help ensure our users have the best experience we forbid the following ad content:

Obscene or vulgar language
Nudity or violence
Provocative imagery that is displayed in a suggestive manner
Misleading or deceptive content
Content that promotes pay-per-call services
Hate speech
Discriminating content intended to be threatening or harassing to any protected groups
Content that contains any downloadable, malicious, or invasive elements
Linking directly to websites or apps that contain any of the prohibited content as defined in this document
Content that encourage directly or indirectly infringement on the rights of others, including intellectual property rights
Content that contains non-functional elements
Rotation of multiple undisclosed advertisement through a single ad placement
Advertisements that contain technology that infringes upon the Adelphic Privacy Policy.
Advertisements that contain auto-redirects, auto-downloads, or auto-refresh
Advertisements that place excessive or harmful stress on the user’s system resources with the invention of crypto-mining