Advertiser Guidelines

This page outlines advertiser guidelines and restrictions when running ads across Viant’s Demand Side Platform, powered by Adelphic. The policies contained herein are amended periodically and are not a substitute for consulting with your Account Manager or Sales Representative.

Our policies cover four broad areas:

  • Creative Guidelines: Guidance for advertisers on creation of their advertisement
  • Sensitive Categories: Content you can advertise, but subject to limitations
  • Prohibited Content: Content you cannot advertise on Adelphic
  • SSP Advertising Policies: Our partners' standard advertising policies

Creative Guidelines:

  • Creatives must clearly include advertiser’s logo and/or trademark.
  • Creative functionality purposely designed to deceive or mislead users is not allowed.
  • Creative must be professional in appearance, and contain a clear call-to-action with associated landing pages defined.
  • Highly annoying elements including flashing, clashing colors or poor resolution images it not recommended.

Sensitive Categories:

Please consult with your Account Strategist or Sales Representative prior to executing advertisements that contain the below sensitive categories:

  • Alcohol
  • Gambling: online, physical location casinos, lotteries and other games of chance
  • Pharmaceuticals
  • Politics or Religion
  • Financial services
  • Weapons, including guns or knives
  • Cannabis/recreational drugs
  • Tobacco/vape

Prohibited Content:

To help ensure our users have the best experience we forbid the following ad content:

  • Obscene or vulgar language
  • Nudity or violence
  • Provocative imagery that is displayed in a suggestive manner
  • Misleading or deceptive content
  • Content that promotes pay-per-call services
  • Hate speech
  • Discriminating content intended to be threatening or harassing to any protected groups
  • Content that contains any downloadable, malicious, or invasive elements
  • Linking directly to websites or apps that contain any of the prohibited content as defined in this document
  • Content that encourage directly or indirectly infringement on the rights of others
  • Content that contains non-functional elements
  • Rotation of multiple undisclosed advertisement through a single ad placement
  • Advertisements that contain technology that infringes upon the Adelphic Privacy Policy
  • Advertisements that contain auto-redirects, auto-downloads, or auto-refresh
  • Advertisements that place excessive or harmful stress on the user’s system resources with the invention of crypto-mining

SSP Advertising Policies

To provide additional guidance, please refer to our partner’s advertising policies on sensitive categories and prohibited content: