This page outlines advertiser guidelines and restrictions when running ads across Viant’s Demand Side Platform, powered by Adelphic. The policies contained herein are amended periodically and are not a substitute for consulting with your Account Manager or Sales Representative.
Our policies cover four broad areas:
- Creative Guidelines: Guidance for advertisers on creation of their advertisement
- Sensitive Categories: Content you can advertise, but subject to limitations
- Prohibited Content: Content you cannot advertise on Adelphic
- SSP Advertising Policies: Our partners' standard advertising policies
Creative Guidelines:
- Creatives must clearly include advertiser’s logo and/or trademark.
- Creative functionality purposely designed to deceive or mislead users is not allowed.
- Creative must be professional in appearance, and contain a clear call-to-action with associated landing pages defined.
- Highly annoying elements including flashing, clashing colors or poor resolution images it not recommended.
Sensitive Categories:
Please consult with your Account Strategist or Sales Representative prior to executing advertisements that contain the below sensitive categories:
- Alcohol
- Gambling: online, physical location casinos, lotteries and other games of chance
- Pharmaceuticals
- Politics or Religion
- Financial services
- Weapons, including guns or knives
- Cannabis/recreational drugs
- Tobacco/vape
Prohibited Content:
To help ensure our users have the best experience we forbid the following ad content:
- Obscene or vulgar language
- Nudity or violence
- Provocative imagery that is displayed in a suggestive manner
- Misleading or deceptive content
- Content that promotes pay-per-call services
- Hate speech
- Discriminating content intended to be threatening or harassing to any protected groups
- Content that contains any downloadable, malicious, or invasive elements
- Linking directly to websites or apps that contain any of the prohibited content as defined in this document
- Content that encourage directly or indirectly infringement on the rights of others
- Content that contains non-functional elements
- Rotation of multiple undisclosed advertisement through a single ad placement
- Advertisements that contain technology that infringes upon the Adelphic Privacy Policy
- Advertisements that contain auto-redirects, auto-downloads, or auto-refresh
- Advertisements that place excessive or harmful stress on the user’s system resources with the invention of crypto-mining
SSP Advertising Policies
To provide additional guidance, please refer to our partner’s advertising policies on sensitive categories and prohibited content: