Attain

Overview

Attain’s transaction data is sourced from an opt-in panel of more than 14 million consumers who explicitly consent to share purchase and demographic information through Attain’s consumer-facing financial services applications, including connected bank accounts, loyalty accounts, and receipt uploads.

The data provides broad visibility into consumer purchasing behavior, including:

• 10,000+ merchants and brands across all verticals
• 14M+ receipts captured each month
• $1.5T+ in transaction value across purchases and payments

Attain combines high-fidelity transaction audiences with real-time measurement capabilities and proprietary analytics to help advertisers understand, reach, and measure consumers based on actual purchasing behavior.

Methodology

Attain’s data is longitudinal, deterministic, and balanced to the U.S. Census, providing a unique, 360-degree view of consumer shopping behaviors across in-store, online, and third-party app purchases.

The data is retailer-agnostic, categorized by payment type—including cash, credit, and debit—and sourced in near real time. Advertisers can also use Attain’s verified purchase data as a high-quality seed audience to power lookalike modeling.

Data Segments

Segments are subject to change through data refreshes.

Contact your Viant account representative to learn more about Attain audiences and custom solutions.