Fetch is a shopping and rewards app that lets consumers earn points by engaging with brands, scanning receipts, and shopping across participating retailers.
Fetch audiences are designed to complement broader media strategies by helping brands reach high-value shoppers and connect advertising exposure to downstream retail outcomes. Fetch enables brands to:
- Act on deterministic, item-level retail and purchase behavior across online and offline commerce.
- Reach consumers based on verified purchase and shopping behavior.
- Build audiences at the category, retailer, brand, SKU, and product level.
- Connect online and offline purchase activity for a more complete view of consumer behavior.
- Measure campaign impact using retailer-agnostic and platform-agnostic data.
Fetch provides visibility across:
- 26,000+ U.S. retailers
- $212 billion in annualized gross merchandise value (GMV)
- 13M+ item-level transactions captured daily
Fetch’s data coverage spans mass, grocery, club, department, convenience, restaurants, fast food, home improvement, specialty, drug, electronics, pet, liquor, and hardware categories.
Some retailers include:
- Target
- Walmart
- CVS
- Kroger
- Dollar General
- Costco
- Starbucks
- McDonald’s
- Taco Bell
- DoorDash
- And more
Retailer lists are subject to change. Contact your account representative to confirm retailers prior to activation.
Methodology
Fetch audiences are built from deterministic, first-party receipt and transaction data. The underlying data is item-level and retailer-agnostic, providing visibility into what consumers purchased, where they shopped, and how they shop across physical and digital channels.
The methodology includes:
- Transaction capture: Fetch captures purchase data from paper receipts scanned by users and digital receipts collected through connected email and retailer accounts, including purchases made in stores and online.
- Item-level classification: Transactions are organized by retailer, category, brand, product, SKU, and other relevant shopping attributes.
- Audience creation: Deterministic purchase and behavioral signals are used to create audiences based on actual shopping activity, including recent purchasers, category buyers, brand buyers, lapsed buyers, and retailer shoppers. Fetch also offers custom competitive conquesting segments.
Fetch’s data includes both physical and digital commerce activity, with approximately 75% physical and 25% digital purchase visibility. This helps advertisers evaluate behavior across the full path to purchase rather than relying only on online activity.
Data Segments
Re-engage prior category or brand buyers who purchased 4–12 months ago but have not purchased in the last 90 days.
- Lapsed vodka buyers
- Lapsed Coca-Cola buyers
- Lapsed McDonald’s shoppers
Recruit category shoppers from alternative brands or drive retailer switching.
- Ready-to-drink coffee buyers excluding Coca-Cola buyers
- Activewear buyers excluding Target shoppers
- Cat food buyers excluding Dollar General shoppers
- Paper towel buyers excluding Lowe’s shoppers
Maintain and deepen brand loyalty among recent buyers from the last 90 days.
- Recent Coca-Cola buyers
- Recent Costco egg buyers
- Recent PetSmart dog food buyers
- Recent KFC coffee drink buyers
Engage recent category spenders from the last 90 days.
- Frequent whiskey buyers
- Frequent nail color buyers
- Frequent potato chip buyers
- Frequent fresh egg buyers
Target the top 20% of category spenders from the last 90 days with higher-value or premium offers.
- High-spend alcohol buyers
- High-spend beauty buyers
- High-spend pet buyers
- High-spend Target shoppers
Target shoppers based on mass-retail spend, multiple trips, or recent purchases.
- Walmart- and Target-led mass shoppers
- Whole Foods food enthusiasts
- Dollar General value shoppers
Reach buyers across multiple categories during the past 90 days.
- Coffee drink buyers who also buy activewear
- Dog food buyers who also buy household cleaning products
- Beauty buyers who shop at Ulta and Target
- Costco shoppers who buy paper towels and fresh eggs
Target consumers based on product distribution priorities or region-specific programs.
- Southern whiskey buyers
- Pacific beauty buyers
- Midwest pet food buyers
- Mountain-region Lowe’s shoppers
Trial and onboarding programs for new customers and early category adopters who purchased within the last 90 days.
- New-to-vodka buyers
- New-to-Ulta shoppers
- New-to-ready-to-drink coffee buyers
Family and household replenishment targeting based on purchases within the last 90 days.
- Baby and toddler clothing buyers
- Family household proxy audiences
Support e-commerce messaging or in-store and club-specific activation using physical and digital receipt activity from the last 90 days.
- Digital-first Target shoppers
- Physical-store Costco loyalists
Segments are subject to change based on data refreshes, retailer availability, and campaign requirements.
Contact your Viant account representative to learn more about Fetch audiences and custom solutions.
Syndicated and Custom Segments
Fetch segments are available through LiveRamp. Contact your Viant account representative for details on building syndicated and custom segments.
| Report Name | Report Type | Report Availability | Sample Report |
|---|---|---|---|
| CPG Sales | CPG |
In-flight Post-campaign |
CPG Sales in Advanced Reporting |
CPG Sales
Viant incorporates Fetch data into its CPG Sales Report. Wih Fetch, Viant can measures sales impact using verified, SKU-level receipt data from users’ online and offline purchases. Its primary incrementality methodology uses randomized treatment and control groups: the treatment group receives the Fetch offer or campaign, while the control group does not. This allows Fetch to isolate incremental sales, units, trips, and revenue attributable to the campaign.
For process details and reporting requirements, visit CPG Sales .