Identity Management Platform (IMP)
The Viant Identity Management Platform (IMP) allows you to sync customer data and build custom audiences in a cloud-based, on-demand platform to move from insight to action seamlessly. For best results, please use the Ad Cloud on a Chrome browser.
Registered User Database
Viant uses our database of registered users to tie known identity attributes such as demographics, purchase history (on-line and in-store), web browsing behaviors, and devices to our consumer profiles.
Viant pixels are created within the Identity Management Platform under the Sources dashboard. These pixels enable marketers to create new sources of 1st party data.